Paris Hilton Spicy Ad

A racy TV ad with Paris Hilton eating The Spicy BBQ Six Dollar Burger while washing a Bentley in her swimsuit, which sparked a controversy when it aired on the West Coast, is now coming to markets in the Midwest and Southeast.

Despite protests from the Los Angeles-based Parents Television Council - whose spokeswoman last month referred to the ad as ?basically soft-core porn? - CKE Restaurants Inc. has no plans to tone down the spot.
CKE planned all along to use the commercial to sell burgers for both restaurant chains The Hardee's chain is based in St. Louis, according to Brad Haley, a marketing vice president for the Carl's Jr. and Hardee's chains.

We consider it a racy ad. It was designed to be a racy ad, but we don't consider it pornographic, I think we knew that when we ran Paris, she would create attention. That was part of the appeal of using her.

He also claimed that because of the ad, Carl's Jr. Web site, and a special Spicy Paris site, have received millions of hits, although he said it's too soon to say how the ad has influenced Carl's Jr. burger sales.