Hardee's franchise says no to Paris

The Paris Hilton's ad instantly sparked controversy and Hardee's biggest franchisee says it won't air a racy commercial that features a barely clothed Paris Hilton washing a car and noshing on a huge hamburger.
Rocky Mount, said he knows the commercial would play well with some customers, but others - including some of the company's employees - would be offended.

While we are all for pushing the envelope of things, we felt it was too edgy.
- said Bill Boddie, the company's president and chief executive officer -